Sarah's Blog

The Inspiration Behind the Divo Series

Many of you may have noticed TheChiGuide.com sponsored an event called the Divo Series last week? You may be wondering what it is all about. No, I am not talking about the ‘80s band Devo with the flowerpot hats! Just “Whip It, Whip it Good!” I should probably clear the air so people don’t have to worry about any of that monkey business at the next event. I currently host the Diva Series and it honors influential women in PR, Media, Fitness, Fashion, Beauty and more. The guys often asked, “what about us?” It started off as a good joke, but sometimes jokes become great concepts and ideas. When I looked up Divo in the dictionary, I found that it meant “a male superstar” in Italian. It was just too perfect. Alas, the Divo Series was born and became the perfect male counterpart to the female-charged Diva Series. The Divo Series is held monthly and is currently at Bull and Bear. We honor influential and successful men in Media, Music, Sports, Business, etc. If you know any worthy Divos, feel free to email me at sarah@maven-chicago.com.